Stop Wasting Your Time

A Simple Framework for Making Better Decisions

John Gorman
13 min readJun 4, 2024
Photo by Jack Hunter on Unsplash

I have an unfinished essay in my drafts folder called “Quitting is Underrated.” It’s been there since 2017. You can bet your ass I’m never completing it. Hold up a second while I delete it … because this is that essay’s ultimate form.

Today, we’re going to talk about giving up. Every day, we’re inundated with tales of people in films or on the news who gave it their all, never gave in, kept showing up, and persevered in the face of unimaginable rejection. I’m here to tell you that they’re exceptions rather than the rule, and if you strive to be one of those people, you’ll probably be wasting your time.

I hate to be the one to spill apple juice in your single-malt, but they’re not making a biopic about you, you don’t have a cheering section, and the news crew ain’t knocking on your door.

Your current crush won’t be your soulmate. You’re not repeatedly betting the house on green and coming away with fat stacks of cheddar. Your life will likely reside in the fat part of the great bell curve of human potential. I’m not saying that’s what you aim for. I’m managing your expectations.

However, you might be capable of rising to the top quintile in most of the key areas of life that matter: health, love, impact, wisdom, wealth, joy…



John Gorman

Yarn Spinner + Brand Builder + Renegade. Award-winning storyteller with several million served. For inquiries: