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How to Craft A Killer Personal Brand
Stop wasting money on workshops. Here’s what you need to know to build public cachet and supercharge your career.
Y’all … you just gotta cackle at capitalism sometimes. One quarter, corporations hoover up high-salaried talent at record rates.
Next fiscal year, fearing a recession, they wipe out double-digit percentages of their workforces, leaning all the way into the very thing they feared.
Welcome to 2022: The Year of the Layoff.
If you’ve logged into LinkedIn lately — I know, I know, it’s a necessary evil in this economy — you’ve no doubt scrolled through a parade of handsome dismissed try-hards tearfully thanking their Big Tech overlords for four transcendent years of growth and success in paragraph one, then informing their networks they’re back on the market in paragraph two.
Four days and 36,271 likes later, they’ve pocketed nine interviews for director-level positions at Fortune 500 companies. How’d they do that? How come that never happens to you?
The answer to both those questions? A killer personal brand. In 2022, it’s a non-negotiable. And if you think that’s an uncomfortable truth, let me make you squirm even harder:
